7 reasons why you should redesign your website now.
Let’s say you have a website that’s three or four years old. It’s still kinda fresh and up-to-date. There’s no reason to update it…right? WRONG. Right now, a three or four year old website is out of date. If your site is older, it’s ancient. Here are some reasons you should update your site now: […]
Why Should my Site be Designed in WordPress
Web Design in WordPress and Not Just HTML? Yes. What is WordPress? For those of you who don’t know, WordPress is a site that you can host your blog with, but more importantly, you can build any website on the WordPress format. It’s a free package of software, templates, and plug-ins that you can install […]
My Current Web Design Job will be Obsolete…Kinda
There are great resources out there for small businesses and start-ups to build their own websites. There are templates and content management systems that are easy to use and look great. Sound like if companies can build their own sites, graphic designers won’t really be needed? Yes and no. Yes. For some companies, they just […]
Don't Give us the Solution.
A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback. For instance, we hear “Make the logo bigger” because it isn’t standing out enough. We need to hear “The logo isn’t standing out enough.” Perhaps the logo could be moved, the layout could be […]
Anatomy of a Website Redesign
As a web designer, it’s crazy that we’ve had the same site for years without an over-haul. We’ve always gotten compliments on it, so we’ve just been revising and adding to it as it is. Finally, enough is enough. What is wrong with the old site Sure in 2005, this was the state of the […]
Take Yourself out of the Equation
As a graphic designer, I ask my clients to take themselves out of the equation and let me look at their marketing from their client’s point of view. Don’t tell them what you want to say…tell them what they need to hear or want to hear. Maybe they don’t care what your mission is, but […]
Don't Make the Mistake of Looking at Successful Branding if You are a Start-up
Designers and marketing experts all bow down to Nike, Apple, and others due to their great branding that has lead to their success…Don’t make that mistake. The logos we all know and love are not the logos companies had as successful start-ups. Apple’s original logo was Newton sitting under a tree. Nike was a brand […]
Chicago Graphic Design Firm
Chicago graphic design firm. Chicago marketing firm. Why repeat “keywords” online? It’s called search engine optimization or SEO for short. Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site. As you can see, I’m repeated the terms chicago design firm, chicago graphic design […]
Law Firm Website 2.0
We love designing a website when the client has a terrible website or no site at all. We come out looking like geniuses. What do we do when the original site is good…or worse, a site designed by us? Here is example of a site we just redesigned: The Law Office of Matthew L. Hood. […]
Why do you have a career page on you website if you aren't hiring?
I’d advised clients to put a “careers” page on their websites even if they aren’t hiring. Why would you do this? Why do you want job hunters calling you just to turn them down? The answer is simple…The page is for potential clients, not really for job seekers. I want to work with a company […]
