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Don't Give us the Solution.

A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback.  For instance, we hear “Make the logo bigger” because it isn’t standing out enough.  We need to hear “The logo isn’t standing out enough.” Perhaps the logo could be moved, the layout could be […]

Chicago Graphic Design Firm

Chicago graphic design firm.  Chicago marketing firm.  Why repeat “keywords” online?  It’s called search engine optimization or SEO for short.  Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site.  As you can see, I’m repeated the terms chicago design firm, chicago graphic design […]

A Second Opinion?

If your doctor told you that you had an illness, you may want to get a second opinion.  You get that second opinion from another doctor, not your mom. When it comes to design, people feel it’s perfectly fine to get your mom’s opinion.  Sure, graphic design in not brain surgery, but IT’S NOT JUST […]