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Take Yourself out of the Equation

As a graphic designer, I ask my clients to take themselves out of the equation and let me look at their marketing from their client’s point of view.  Don’t tell them what you want to say…tell them what they need to hear or want to hear.  Maybe they don’t care what your mission is, but […]

Starting a Business – With No Design Budget

Ideally, you have a good sized marketing budget when starting a business.  Getting clients is what starting a business is all about…it’s a given that you can do the work or provide the product, or you wouldn’t be starting a business. You need to market your business. These days, it’s harder to get a business […]