Don't Give us the Solution.
A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback. For instance, we hear “Make the logo bigger” because it isn’t standing out enough. We need to hear “The logo isn’t standing out enough.” Perhaps the logo could be moved, the layout could be […]
Take Yourself out of the Equation
As a graphic designer, I ask my clients to take themselves out of the equation and let me look at their marketing from their client’s point of view. Don’t tell them what you want to say…tell them what they need to hear or want to hear. Maybe they don’t care what your mission is, but […]
Don't Make the Mistake of Looking at Successful Branding if You are a Start-up
Designers and marketing experts all bow down to Nike, Apple, and others due to their great branding that has lead to their success…Don’t make that mistake. The logos we all know and love are not the logos companies had as successful start-ups. Apple’s original logo was Newton sitting under a tree. Nike was a brand […]
Graphic Design Chicago
Graphic design firm Chicago. Marketing firm Chicago. Why repeat “keywords” online? It’s called search engine optimization or SEO for short. Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site. As you can see, I’m repeated the terms design firm chicago, graphic design firm […]
Chicago Graphic Design Firm
Chicago graphic design firm. Chicago marketing firm. Why repeat “keywords” online? It’s called search engine optimization or SEO for short. Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site. As you can see, I’m repeated the terms chicago design firm, chicago graphic design […]
Why do you have a career page on you website if you aren't hiring?
I’d advised clients to put a “careers” page on their websites even if they aren’t hiring. Why would you do this? Why do you want job hunters calling you just to turn them down? The answer is simple…The page is for potential clients, not really for job seekers. I want to work with a company […]
Logos from Both Sides
I recently posted a question on LinkedIn asking what companies paid for their logos. At first I only got responses from other graphic designers…Then I posed the same question to small businesses: Here’s a typical response from a designer: “The short answer is anywhere between $5,000 and $50,000 for my clients who are looking […]
