The 1st Page of Google Myth
I get emails every day that promise to put my website on the first page of Google. THIS IS A SCAM. Give me a freaking break. I’m sure my clients get these offers as well. This is a real problem. It creates false expectations that you can flip a magical switch and you’ll rate number one on whatever […]
7 New Business Leeds
Yesterday I sent out an HTML email and have 7 new leeds from perspective clients and some existing clients. Hopefully I will be able to convert those into jobs, but I’m very pleased with the response. I’ve changed the format of my email and used a strategy that I’ve been pushing with clients for awhile. […]
Don't Give us the Solution.
A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback. For instance, we hear “Make the logo bigger” because it isn’t standing out enough. We need to hear “The logo isn’t standing out enough.” Perhaps the logo could be moved, the layout could be […]
Graphic Design Chicago
Graphic design firm Chicago. Marketing firm Chicago. Why repeat “keywords” online? It’s called search engine optimization or SEO for short. Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site. As you can see, I’m repeated the terms design firm chicago, graphic design firm […]
A Second Opinion?
If your doctor told you that you had an illness, you may want to get a second opinion. You get that second opinion from another doctor, not your mom. When it comes to design, people feel it’s perfectly fine to get your mom’s opinion. Sure, graphic design in not brain surgery, but IT’S NOT JUST […]
Why do you have a career page on you website if you aren't hiring?
I’d advised clients to put a “careers” page on their websites even if they aren’t hiring. Why would you do this? Why do you want job hunters calling you just to turn them down? The answer is simple…The page is for potential clients, not really for job seekers. I want to work with a company […]
Do Your Own Homework
My wife is a high school English teacher. From time to time, she asks me help her check papers handed in for plagiarism. 90 percent of the time, I find the original source online in under a minute. It may be a song lyric, a poem, or a news story, but the lazy student thinks […]
Design Bang for the Buck
I want clients to get the most for their marketing dollar. At the same time, I want to present them in a high-end, professional manner. How to solve this? Many times, the solution is…CHEAP PRINTING. The trick is to design pieces that fit into existing, standard products like business cards, postcards, 8.5 X 11 fliers, […]
Do it yourself directory submissions
A service we offer, and one that is often overlooked, is submitting your website to directories. There’s more to it than just telling Google and Yahoo that you’re there. The good news is that you can do it yourself with a little work…for free. Submitting to search engines The first step is submitting your site […]
