We get business from our reputation. Nobody is going to hire us just because of our website.
Let’s Pretend that this is True: Ok, nobody would hire you just because of your nice looking suit either. Would you hire a lawyer who just wears old, dirty t-shirts? No. The truth is that your website is part of your reputation. If your site is old, clunky, outdated, and hard to navigate, it says something […]
Behind the Logo
We designed a logo for a business consulting firm. It’s a nice looking, professional logo. You could leave it at that, but there is more behind the logo. A little background iMonlouis specializes in managing positive change for clients. The business is about transformation. Companies are sometimes afraid of changes, so a we wanted to […]
We Root for Our Clients!
We want our clients to kick ass. We want their companies to grow and soar. We try to partner with companies to focus on their success. Why not… If they are a success, that may mean more work down the road. We have pride in our work. We want it to work. We want to […]
The Myth of the Mousetrap
Forget this: “Build a better mousetrap, and the world will beat a path to your door”…THIS IS DEAD WRONG. There is an infinite number of products and services that you would buy in a second, but you will never buy. That’s because you will never hear about them because the business didn’t figure out that […]
Successful Companies with Bad Logos
As designers, let’s not overstate our points. When we exaggerate our importance, we look like we don’t know what we’re talking about. A logo represents your brand, your company, your products and services, and your overall message. It’s important. A great logo can be a great start to your business. But…we have to stop telling […]
Happy April Fool's Day 2013
If you’ve been to my other site today, no…breadmillerdesign is not real. I’m more likely to be up late working than I am to be up early baking. Perhaps I’ve been feeling like clients expect projects delivered through a drive-up window, but really, I just think this is funny. Work with a firm that specializes […]
Please don't tell me that I'm talented.
I’m an oil painter as well as a graphic designer, and there’s a compliment that gets under my skin. It usually goes something like this: “You are so talented. I love your work. I wish I was good at drawing.” I always say ‘thank you’ and take the compliment in the good nature it was […]
Does My Company Logo Need to Include 'Inc.' or 'L.L.C.'?
No. If your lawyer told you that, they’re wrong. Sorry. Some lawyers think it is safer to list your legal name in your logo and there’s no downside, but they are wrong. Let’s consult one of the largest law firms in the country, Baker & McKenzie LLP. Take a look at their homepage. They don’t even […]
You Should Love Getting Targeted
I hear people complain all the time that they might get targeted by a marketer. People don’t want to give out information and be hit with all of this crap in their email, on their screens, and in the mail. Here are some facts: You will keep seeing marketing anyway. Marketing pays for the websites […]
7 reasons why you should redesign your website now.
Let’s say you have a website that’s three or four years old. It’s still kinda fresh and up-to-date. There’s no reason to update it…right? WRONG. Right now, a three or four year old website is out of date. If your site is older, it’s ancient. Here are some reasons you should update your site now: […]
