Sherwin Williams…What the Hell?!
This may be my least favorite logo of all time. Seriously, a giant can of paint is dumped over the entire planet? Do we want to paint our oceans and forests?! This is terrifying! Ok, fine, the logo was designed back in 1905 before they knew stuff like the dangers of lead paint. This isn’t […]
Do Not Remove Your Card…No, Remove Your Card
I make this simple mistake all the time. I’m at the grocery store paying with my debit card using the chip reader. The person helping me asks me if I found everything ok, there is beeping and other noises, another person asks me if I need bags, I look down at a little screen and […]
Stop Putting Twitter Icons Everywhere!
Companies put Twitter icons, Facebook icons, Instagram icons, Google icons, and other icons on their front doors, on their packaging, on broadcast ads, and in their ads…It has to stop! No Shit Your company has a Facebook account? Wow. Impressive. The dumbest, ugliest guy from my high school has one too. Your company is expected to […]
Slam Dunk. Big Deal. How Long did that Take?
When we see an NBA star crush a slam dunk we are amazed. We jump to our feet and cheer. We recognize the dunk as an amazing feat…We don’t point out that it only took a fraction of a second. When people see a simple, elegant design they often remark “how long did that take?” It’s true. I […]
The Chargers Fumble their Rebrand
The San Diego Chargers announced that they are moving the NFL franchise to Los Angeles. They designed a new logo emphasizing the new city. I was interviewed for my opinion on the logo. The first thing I said was that it looked like the Dodger’s logo, and I thought it was cool. I liked the […]
The SpaghettiOs of Design
Go to any graphic design discussion on the Internet and you will find designers decrying the emergence of crowd-sourcing websites like 99designs or website template sites like Squarespace. Doesn’t the pubic understand the value of what we bring? Don’t they know that a solution needs to fit the client’s particular needs? Why do they think they can […]
Warning: Do not respond to "hearing impaired" prospects!
We are suddenly inundated with requests for quotes from new clients. None of them will talk on the phone. Many of them claim to be hearing impaired. This initially bugged me because I prefer to actually speak to a client and not communicate just by email. I also noticed that several of these “potential clients” […]
Designer Death Match!
Grab your color swatches, fonts, and stock photos…It’s time to do battle. It’s time for a Designer Death Match. On some projects, you just assign one designer to work on it. They take full responsibility to learn about the client and design a solution for that particular goal. Most of the time this works well. The […]
Update your site by April 21st or Google will Punish you!
Google announced that they are updating their search algorithm to promote “mobile-friendly” sites above others on mobile searches. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ It may just take a few tweaks to get your site fixed or it could be a major update. You need to do this or your competitors will be […]
I Hate Tri-Fold Brochures
I have clients call me all the time and ask for a tri-fold brochure. I hate tri-fold brochures. I guess I’m just sick of them. I think clients ask for them because tri-folds are cheap? Every crappy dental office or Super 8 lobby has a rack of tri-folds selling teeth whitening or promoting some local water […]
