I love Deadlines!
Deadlines are stressful and scary. People hate working under deadlines. I love deadlines. I often tell clients “Give me a deadline, please.” A deadline means that there is a set schedule. It means that a project is moving forward and getting done. The designer is many times at the end of the food chain. […]
Behind the Logo
We designed a logo for a business consulting firm. It’s a nice looking, professional logo. You could leave it at that, but there is more behind the logo. A little background iMonlouis specializes in managing positive change for clients. The business is about transformation. Companies are sometimes afraid of changes, so a we wanted to […]
What’s a Call to Action
A basic definition of a call to action is simple. What do you want a customer to do when they encounter a piece of your marketing. Whether it’s a website, an ad, or a brochure, you should ask yourself what’s the one thing you want someone to do when they get it. Here are some examples: Buy your […]
Getting Clients is Easy
I was on a marketing forum yesterday and a fellow marketer/designer posted a question. He wanted to know how to get customers. I was shocked by the question and kinda went nuts on the guy. If you are in the business of helping others build their businesses, you should be able to figure it out. It […]
Don’t Wait. You’ll be Glad you Called.
I know what it’s like…You’re busy running your business, doing what you know, and trying to make money. You don’t want to contact some design firm, waste a pile of money, and get nothing in return. But on the other hand, you could use an updated website, wouldn’t say no to more customers, and have […]
Logo Process Explained
Every company needs a great logo, but how much do they cost? How long will it take to get one? How big will it be? How many colors will it have? What will it look like? A logo is not just a set commodity. A logo is the result of a process. Here is an explanation […]
I Hate the Term "Ambulance Chaser"
One the worst things you can call an attorney is an ambulance chaser. That’s the sleazy lawyer that shows up at the hospital to get a patient to file lawsuits. This is a portrait of a selfish, opportunist with little class and respect for their profession. Bar associations have rules against this type of behavior […]
Don’t Follow the Leader
If there is a successful company in your field and you need a website, why not just make yours like theirs? They are successful, so wouldn’t you be successful as well by following their design? Aren’t you trying to appeal to the same customers? Don’t you want to be where they are? No. That’s a […]
The Myth of the Mousetrap
Forget this: “Build a better mousetrap, and the world will beat a path to your door”…THIS IS DEAD WRONG. There is an infinite number of products and services that you would buy in a second, but you will never buy. That’s because you will never hear about them because the business didn’t figure out that […]
I Love Working at a Standing Desk
I converted my desk to a standing desk back in January and I love it! I thought I would just try it out for awhile, but I’m still loving it and would suggest everybody try it. Sitting in a chair all day is not good for your back. Standing is more natural for your spine […]
