Designer Death Match!
Grab your color swatches, fonts, and stock photos…It’s time to do battle. It’s time for a Designer Death Match. On some projects, you just assign one designer to work on it. They take full responsibility to learn about the client and design a solution for that particular goal. Most of the time this works well. The […]
Update your site by April 21st or Google will Punish you!
Google announced that they are updating their search algorithm to promote “mobile-friendly” sites above others on mobile searches. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ It may just take a few tweaks to get your site fixed or it could be a major update. You need to do this or your competitors will be […]
Are you a Hoarder?
Some clients act like hoarders. They need a website or an ad, but end up with a mess. They want to add a special offer, add an event (visit us at the convention in booth 2039895), add a testimonial, add the word “New”, feature the mission statement, and just stuff the piece with content. Sometimes […]
I Hate Tri-Fold Brochures
I have clients call me all the time and ask for a tri-fold brochure. I hate tri-fold brochures. I guess I’m just sick of them. I think clients ask for them because tri-folds are cheap? Every crappy dental office or Super 8 lobby has a rack of tri-folds selling teeth whitening or promoting some local water […]
Never Market At Someone
I was sending out some marketing that I’d targeted to a particular industry. I wanted to show them that I understand their needs. I also was trying to put to rest some of the traditional resistance to a marketing agency that their particular industry has. I noticed that my copy was terrible! The text […]
When Is the Bus Gonna be Here?
I was waiting with my kids at the bus stop the other day and the bus was late. I hesitated to call the bus company because they always lie to me and tell me the bus will be there any minute. I broke down and gave the bus company a call and sure enough, […]
Happy New Year 2015
I love January. It’s the time of year we make a fresh start. What are your goals? What are your company’s goals? These are all doable: start a new company launch a new product get more clients open a new location launch a new website make more money Just go ahead and give us […]
Simple Logos are Not Simple Projects
If you see a simple logo, you may think to yourself, it wouldn’t take much time to come up with something like that. It’s true that if I wanted to draw that current Apple logo or the Nike Swoosh from scratch, it would take about fifteen minutes at most. Of course, that’s silly. Logo creation […]
What is the Standard Type Size
12 point is not the standard type size for anything that is actually printed or designed. 12 point is the default size in digital word processing. Yes, when you create your document in Word and print it on your ink jet printer feel free to use your standard 12 point. 10 Point is the actual […]
We get business from our reputation. Nobody is going to hire us just because of our website.
Let’s Pretend that this is True: Ok, nobody would hire you just because of your nice looking suit either. Would you hire a lawyer who just wears old, dirty t-shirts? No. The truth is that your website is part of your reputation. If your site is old, clunky, outdated, and hard to navigate, it says something […]
