Design Bang for the Buck
I want clients to get the most for their marketing dollar. At the same time, I want to present them in a high-end, professional manner. How to solve this? Many times, the solution is…CHEAP PRINTING. The trick is to design pieces that fit into existing, standard products like business cards, postcards, 8.5 X 11 fliers, […]
Bad Logos
On April Fool’s Day, I sent a fake HTML newsletter with my “new logo.” When you click on a link, it takes you to my site to let you in on the joke…Or to let you know that I’m in on the joke. It went over pretty well and we gave some clients a chuckle. […]
Do you need a license to be a Graphic Designer?
This is a question I was recently asked by a high school student who is interested in becoming a graphic designer. It’s been on my mind ever since I read it. I agreed to answer the questionnaire because I remember not knowing much about graphic design in high school myself but always heard from my […]
8 Mistakes to Avoid when Designing a Website.
The web is an ever-changing landscape for marketing and presenting your company’s message. I’ve seen my share of missteps and learned big mistakes to avoid when designing a website. Here are the big Eight: 1. Not making your site search engine optimized. More than ever, clients are searching for your products and services via the […]
Do it yourself directory submissions
A service we offer, and one that is often overlooked, is submitting your website to directories. There’s more to it than just telling Google and Yahoo that you’re there. The good news is that you can do it yourself with a little work…for free. Submitting to search engines The first step is submitting your site […]
Selling Your Ideas
So you’ve brainstormed, sketched, executed, tweaked and perfected your designs…..now time for the big reveal. The client may hate it, they may love it, they may be on the fence. But what should you do or say before the verdict is out? At times it may be appropriate to sit back and let them find […]
Building an HTML Email
One of the first projects I worked on here at Brad Miller Design was an HTML email. I had never actually created one so I was starting from scratch. With a little research I ended up with an HTML document that looked exactly how it should… in FireFox on a Mac. As far as I […]
What are your potential customers searching for…online?
It’s easy to set up website analytics, track traffic that comes to your site, and find out what keywords are driving visitors to your website. It’s nice to know who is finding your site, but who is not finding your site…and what terms are they searching? Using myself as an example From my point of […]
Who Owns your Website?
I generally try to leave the hosting of websites to the clients. I don’t want them to feel like they’re held hostage and I can shut them off at any time unless they yield to my demands. Definitely, register your domains in your own name. Whoever registers the domain owns it. Sure, many client’s aren’t […]
Why Bill by the Hour and not Per Project?
I’ll quote a job however a client wants, but generally, I bill by the hour. It’s just an honest value that the client can appreciate. If I work less than estimated, I bill less. The other way to go is a flat rate per project. Many firms bill this way and argue that they are […]
