Successful Companies with Bad Logos
As designers, let’s not overstate our points. When we exaggerate our importance, we look like we don’t know what we’re talking about. A logo represents your brand, your company, your products and services, and your overall message. It’s important. A great logo can be a great start to your business. But…we have to stop telling […]
Happy April Fool's Day 2013
If you’ve been to my other site today, no…breadmillerdesign is not real. I’m more likely to be up late working than I am to be up early baking. Perhaps I’ve been feeling like clients expect projects delivered through a drive-up window, but really, I just think this is funny. Work with a firm that specializes […]
The Color of the Year
In case you’re not aware, PMS 2013 is the color of the year. That was decided by PANTONE, the company that provides the standard for color consistency in the printing color management and design industry. It’s pretty funny to me that they get that specific. It’s not just emerald green, it’s PMS 2013! I guess we […]
Are You Telling Everyone How Old Your Website is?
Something I always look at on a website is the copyright date at the bottom. If I see an old year, I know that company has not been updating their site for years. Are you listing the age of your website? Start looking for the date. It’s amazing to me that you would bother to […]
How Much Does a Website Cost?
The question I get most often from potential clients is, “What is the price for designing a website?” As with any project, I bill by the hour and tailor the budget to meet the client’s needs. Still, in general, I can tell you what I charge for a website. My standard quote is $2,550. That […]
How Much Does a Logo Cost?
We get calls every day asking the question,”How much does a logo cost?” I hate to answer this way, but it depends. How much does a house cost? How much does food cost? I can tell you what we charge and our ballpark number, but it really depends on the client. We charge $85 per […]
Chutes and Ladders Sucks!
We have all played this classic board game and we have the same problem. We move our game pieces in the wrong direction. I do it every time. My kids do it every time. It’s just not clear which direction to move your pieces. And yes, I’m embarrassed that I get confused playing Chutes and […]
Please don't tell me that I'm talented.
I’m an oil painter as well as a graphic designer, and there’s a compliment that gets under my skin. It usually goes something like this: “You are so talented. I love your work. I wish I was good at drawing.” I always say ‘thank you’ and take the compliment in the good nature it was […]
Does My Company Logo Need to Include 'Inc.' or 'L.L.C.'?
No. If your lawyer told you that, they’re wrong. Sorry. Some lawyers think it is safer to list your legal name in your logo and there’s no downside, but they are wrong. Let’s consult one of the largest law firms in the country, Baker & McKenzie LLP. Take a look at their homepage. They don’t even […]
You Should Love Getting Targeted
I hear people complain all the time that they might get targeted by a marketer. People don’t want to give out information and be hit with all of this crap in their email, on their screens, and in the mail. Here are some facts: You will keep seeing marketing anyway. Marketing pays for the websites […]
