Never Market At Someone
I was sending out some marketing that I’d targeted to a particular industry. I wanted to show them that I understand their needs. I also was trying to put to rest some of the traditional resistance to a marketing agency that their particular industry has. I noticed that my copy was terrible! The text […]
When Is the Bus Gonna be Here?
I was waiting with my kids at the bus stop the other day and the bus was late. I hesitated to call the bus company because they always lie to me and tell me the bus will be there any minute. I broke down and gave the bus company a call and sure enough, […]
Happy New Year 2015
I love January. It’s the time of year we make a fresh start. What are your goals? What are your company’s goals? These are all doable: start a new company launch a new product get more clients open a new location launch a new website make more money Just go ahead and give us […]
Simple Logos are Not Simple Projects
If you see a simple logo, you may think to yourself, it wouldn’t take much time to come up with something like that. It’s true that if I wanted to draw that current Apple logo or the Nike Swoosh from scratch, it would take about fifteen minutes at most. Of course, that’s silly. Logo creation […]
What is the Standard Type Size
12 point is not the standard type size for anything that is actually printed or designed. 12 point is the default size in digital word processing. Yes, when you create your document in Word and print it on your ink jet printer feel free to use your standard 12 point. 10 Point is the actual […]
We get business from our reputation. Nobody is going to hire us just because of our website.
Let’s Pretend that this is True: Ok, nobody would hire you just because of your nice looking suit either. Would you hire a lawyer who just wears old, dirty t-shirts? No. The truth is that your website is part of your reputation. If your site is old, clunky, outdated, and hard to navigate, it says something […]
I love Deadlines!
Deadlines are stressful and scary. People hate working under deadlines. I love deadlines. I often tell clients “Give me a deadline, please.” A deadline means that there is a set schedule. It means that a project is moving forward and getting done. The designer is many times at the end of the food chain. […]
Behind the Logo
We designed a logo for a business consulting firm. It’s a nice looking, professional logo. You could leave it at that, but there is more behind the logo. A little background iMonlouis specializes in managing positive change for clients. The business is about transformation. Companies are sometimes afraid of changes, so a we wanted to […]
We Root for Our Clients!
We want our clients to kick ass. We want their companies to grow and soar. We try to partner with companies to focus on their success. Why not… If they are a success, that may mean more work down the road. We have pride in our work. We want it to work. We want to […]
What’s a Call to Action
A basic definition of a call to action is simple. What do you want a customer to do when they encounter a piece of your marketing. Whether it’s a website, an ad, or a brochure, you should ask yourself what’s the one thing you want someone to do when they get it. Here are some examples: Buy your […]
