Some clients act like hoarders. They need a website or an ad, but end up with a mess. They want to add a special offer, add an event (visit us at the convention in booth 2039895), add a testimonial, add the word “New”, feature the mission statement, and just stuff the piece with content. Sometimes more is less!
Don’t let your message be buried under a dead cat and a pizza box
- Have one main goal, message, or call to action. Focus on that first. Conflicting messages will bury your goal.
- Give your piece room to breath. White space gives the eye room to move. Simple navigation makes your website easy to use.
- You don’t have to make your logo and phone number huge on an ad. Visitors that respond to the ad will be able to contact you…even with smaller type. (I’m not talking about billboards).
- You don’t have to fill the space.
- You don’t have to be all things to all people. You can’t be. You will be nothing to nobody.
- Speak to your client, not about yourself. Think about what they are looking for and don’t clutter the discussion with your own baggage.
We usually don’t need a hazmat suit to clean up your marketing. We start all of our client relationships by talking about your goals and focusing on your message. Sometimes we need to fill up a dumpster or two to get to the best marketing.
