In case you’re not aware, PMS 2013 is the color of the year. That was decided by PANTONE, the company that provides the standard for color consistency in the printing color management and design industry.
It’s pretty funny to me that they get that specific. It’s not just emerald green, it’s PMS 2013! I guess we should get rid of all our stuff from last year and replace them with this Wizard of Oz stuff.
It is good to follow trends and know what colors are trending. I get tired of making all of my clients’ materials blue. Orange was really big for a while, so now maybe it will be green.
I recently had a client come to me to set up his marketing. His logo (which he needed fixed a bit) was green. I really liked that it wasn’t just a standard color and will work well for his materials. I developed a concept using a chameleon that morphs into his green color to show how his company is flexible based on market conditions. It will work well for him and as it turns out, it’s the color of the year!
