Something I always look at on a website is the copyright date at the bottom. If I see an old year, I know that company has not been updating their site for years. Are you listing the age of your website? Start looking for the date. It’s amazing to me that you would bother to design a website and list its creation date…it looks more like an expiration date. Has your site gone stale? Are you telling visitors how stale?
This is a simple fix that I’ve been using for years. You can automate the year! Here is the javascript that will take care of it:
<script>document.write(new Date().getFullYear())</script>
Your site may be stale, but don't tell everyone.
